In an effort to establish a global identity for LG Electronics, a brand platform that strives to encompass the many facets of the LG mission has been developed.
A strategic framework that contains the necessary elements and information to guide brand expression, communication, action, behaviors.
Brand Identity : Delightfully Smart
'Delightfully Smart' brand identity stems from the spirit that is captured by LG.
LG is delightful (consumer-oriented) because LG is founded with delight by those who encounter LG products. For people who are inspired by the latest digital technologies, advanced designs and stylings, and innovative yet practical functions, choosing LG is a form of self-expression, and self-satisfaction, an amazing comfort in knowing you made the perfect decision.
LG is smart (product-oriented) because its products are smart and developed fundamentally to provide smart solutions for your everyday problems. 'Smart' is the expression of the means and the way that our products are innovated. LG products enhance your life with their intelligent features, intuitive functionality, and exceptional performance.
Delightfully Smart is the overarching umbrella for everything the brand LG stands for.
Brand Personality To LG signature and the graphic elements that support it also radiate the innovative spirit is truly responsible for the development of our superior products. The final result is an expression of premium quality that is friendly, easy-to-use, and guaranteed to make life more livable. LG is dedicated to making life Delightfully Smart.
LG Slogan / Signature
"Life's Good" signature is an expression which reflects our belief that life is enriched and enhanced by products that are ingeniously designed and expertly built.
"Life's Good" expresses the heart or 'attitude' of LG world-wide.
"Life's Good" also expresses our will to provide solutions for an enriched, good life by continuously developing innovative and delightfully smart products.
"Life's Good" is a brand promise that delivers on our conviction in making your life good.
The LG Electronics Life's Good signature consists of the LG logo and the LG letters and the slogan Life's Good, set in the Charlotte Sans typeface, curved around the LG symbol. The curving of the slogan reinforces LG's personality and uniqueness.
The consistent usage of this signature helps to clearly identify and connect every division and product form LG Electronics across the globe.
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